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EDMO Online Training: Getting the most out of your Media Literacy Campaign

EDMO Online Training: Getting the most out of your Media Literacy Campaign

Friday 26 January 2024, 14:00-15:30 CET

Media Literacy campaigns come in many different shapes and sizes. In some cases, they are very targeted, with clear goals and objectives, highly specified activities and often operating on a relatively small scale. Others are far more general, aimed at a variety of different target groups, sometimes offered through a specific channel and larger in terms of scale. However, a growing body of good practice is starting to emerge as practitioners share their experience of what works and, perhaps more importantly, what doesn’t work in the design, delivery and assessment of different types of media literacy campaigns. Join the EDMO online training session and meet experienced practitioners who will takes us through the highs and the lows of their large-scale media literacy campaigns in recent months.

Target Audience

Media Literacy Organisations, Media Literacy Practitioners, Regulators, Public Media Services, Broadcasters

Meet your Trainers

Martina Chapman
Martina Chapman
Media Literacy Ireland
Eileen Culloty
Dublin City University, EDMO Ireland
Zara Mommerency
Mediawijs, BELUX

Martina Chapman is an independent consultant in Media and Information Literacy. She is the National Coordinator of Media Literacy Ireland and the Be Media Smart campaign on behalf of Coimisiún na Meán. She is currently serving as the Independent Chair of the National Counter Disinformation Strategy Working Group in Ireland. She previously served as a member of the Council of Europe CDMSI sub-committee on Quality Journalism in the Digital Age (MSI-JOQ and has authored and co-authored numerous reports and policy documents relating to MIL topics.

Eileen Culloty is an Assistant Professor in the School of Communications and deputy director of the Institute for Media, Democracy and Society. Eileen coordinates the Ireland Hub for the European Digital Media Observatory and is the Vice-Chair of Media Literacy Ireland

Staff member at Mediawijs (Knowledge Base for digital and media literacy in Flanders and Brussels) with focus on critical thinking and information- and newsliteracy in an educational context. She has worked on several news literacy projects for primary and secondary education, set up teacher trainings and was/is involved in the Edmo Belux Idoubt campaign.

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