Promoting Knowledge Exchange
There are strong cross-border networks of regulators and policymakers with a media literacy focus which play a valuable role, but communication between media literacy practitioners across Europe can be increased, and EDMO is enabling this. There is also a potential lack of communication between policymakers and regulators and those working on media literacy ‘on the ground,’ and EDMO is improving this by highlighting relevant research initiatives and discussions.
Increased networking is already having a positive impact on the media literacy sector as a whole, as collaboration is key in such a multi-faceted field. The 2016 European Audiovisual Observatory’s media literacy mapping study found that the majority of the ‘most significant’ media literacy projects were the result of cross-sector collaboration, and according to Ofcom’s research “it is unlikely that an organisation working in isolation will be very effective at promoting media literacy in the long term.”
The Role Of The EDMO Hubs
The EDMO national and multinational Hubs are central to translating media literacy objectives into practice across Europe. By being closely embedded in national and regional contexts, they represent one of the key strengths of the EDMO model. This proximity helps ensure that initiatives are well adapted to local needs, while also allowing valuable practices and experiences to be identified, supported, and shared across the network to strengthen the sector as a whole.
This approach is consistent with the European Democracy Action Plan, which highlights the role of EDMOeu and its multidisciplinary community in supporting national media literacy efforts aimed at strengthening citizens’ ability to assess the quality and veracity of online information, including those with additional needs. Through its national Hubs, EDMOeu also contributes to identifying specific challenges that require attention at both national and European level.
To support this work, EDMOeu has established a trusted forum for exchange and collaboration among media literacy experts within the Hubs, including regular meetings and a shared online space that facilitates coordination, knowledge-sharing, and the development of joint resources.
Training
EDMO provides tailored training and capacity-building activities for individuals, organisations, and professional groups from diverse backgrounds, with the aim of strengthening local skills and capabilities to address disinformation and media manipulation.
These activities cover both general disinformation-related skills — such as fact-checking, OSINT, platform data use, AI-generated content, and election or crisis monitoring — as well as sector-specific topics, including health, climate, migration, and other policy-relevant areas. They also include targeted capacity-building for media literacy practitioners and EDMO Hubs.
For the full list of EDMO training sessions, see here.
Public Events
EDMO also organises public events to share the work of the Hubs, and relevant research findings.