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EDMO Online Training: The Economics of Disinformation: the work of GDI

EDMO Online Training: The Economics of Disinformation: the work of GDI

Tuesday 19 September 2023 14:00-15:30 CEST

Friday 6 October 2023 10:15-11:45 CEST (second edition)

EDMO is pleased to offer this online training module on the ‚Äėeconomics of disinformation‚Äô in collaboration with the Global Disinformation Index (GDI).

Because as a society we have made the decision not to pay for most online content, we have evolved an internet that has advertising as the main means of earning revenue for content producers and technology companies. The inevitable consequence of that decision, coupled with the almost zero barriers to entry¬†to make content on the internet, has led to the “engagement at all costs” business model we see today. Only¬†the most highly¬†engaging, often enraging content will rise above the masses and get sufficient attention to garner advertising. The unintended¬†consequence of that same decision – is disinformation – a huge rise in increasingly polarising content which is threatening three of the greatest achievements of the last 300 years – democracy, science and human rights.

The way through this is not content moderation, but algorithmic moderation. GDI will share how it creates independent risk signals about online news content, that are being used by technology companies that use algorithms to put content in front of us. And how when given the choice, advertisers choose not to place their ads on the most polarising content on the internet. We can break the link enragement=engagement=advertising $.

Target Audience

The training is open to stakeholders working to tackle disinformation including journalists, policy-makers, and researchers.

Meet your Trainer

Clare-Melford (1)
Clare Melford
Global Disinformation Index (GDI)

Clare Melford is the Co-founder & Chief Executive Officer of The Global Disinformation Index, a not-for-profit that aims to disrupt, defund and down-rank disinformation. An experienced CEO in the commercial and not-for-profit sectors, Clare was formerly CEO of the International Business Leaders Forum and MD of MTV Networks, Nordics. She has worked on startups in e-commerce, fin-tech and ed-tech. Currently, Clare also serves on the Advisory Council for the European Digital Media Observatory, a project that supports the independent community working to combat disinformation. Clare was a founding board member of Girls not Brides, the global coalition to end child marriage.

Applications are now closed

This training is part of a series of residential and online training modules organized by EDMO. For more information, visit