This text was published by EDMO BeLux, one of fifteen EDMO Hubs.
EDMO BELUX Lunch Lecture #7: Who Really Sees Fact-Checks? Tracking Reach, Engagement and Cross-Platform Circulation Our next EDMO BELUX Lunch Lecture will take place on December 15th, 2025, at 13:00-14:00 CET. Join us for this webinar, where Babette Hermans will present new insights into how fact-checks circulate across social media platforms, who they actually reach, and what current patterns of engagement reveal about the effectiveness of dissemination strategies.
Attendance is free but registration is required: https://events.teams.microsoft.com/event/a8b05a4d-f349-468d-91ac-885116cc1f60@7ab090d4-fa2e-4ecf-bc7c-4127b4d582ec
What happens to fact-checks after they are published? In this talk, Babette Hermans will present findings from her research on the online circulation of fact-checks: how fact-checks are reposted from the website to social media, how often this happens, and how these fact-checks flow from different platforms to others. Drawing on her research and on insights from related studies, the presentation will explore who fact-checks are reaching and who is engaging with them. The combination of these findings helps to outline who fact-checkers are reaching and reveal possible gaps in the current dissemination strategies.
Babette Hermans is a PhD researcher at the KU Leuven under guidance of Prof. Michaël Opgenhaffen and Prof. Peter Van Aelst. She is working on the iBOF PolKnow project, which focuses on how young…