In the digital age, influencers and young content creators hold significant influence over youth audiences. By leveraging their reach and creativity and embracing the fact that they represent their generation’s voice, organisations can amplify media literacy messages and create impactful interventions. This 90-minute EDMO training will explore the collaborative process between NGOs, civil society actors, government bodies, and influencers, young content creators.
We’ll discuss how to identify and engage with the right influencers, establish mutually beneficial partnerships, determine the most appropriate social media platforms and formats for various interventions, and measure the impact of these initiatives. Attendees will leave with actionable advice for initiating collaborations and maximising their media literacy efforts.
Target audience: NGOs and civil society actors; Government bodies; Influencers and young content creators; Media literacy educators and media/communication professionals; other interested stakeholders.
This training session is organised in partnership with the Media & Learning Association and is part of the UNESCO Global Media and Information Literacy Week. The Global Media and Information Literacy Week will be celebrated worldwide from 24-31 October 2024, culminating in a global conference hosted by UNESCO and the Hashemite Kingdom in Amman, Jordan on 30-31 October.
Meet your Trainers
Deike Schulz grew up on Juist, the most beautiful sandbank in the world. In the 1990s, she moved to the Netherlands to study Media Art. She later founded a web agency and transitioned to higher education, focusing on online media. Schulz holds a PhD from Nijmegen School of Management, centered on online communities. Since 2018, she leads the Organisations and Social Media professorship at NHL-Stenden. With her team, she researches online communication’s impact on organizations and society, focusing on responsible leadership and the (im)possibilities of a value-drive influencer economy.
Jane oversees the development and delivery of Webwise – the Irish internet safety awareness centre. Within her 9 years, Jane has led the development of a range of award-winning internet safety programmes for children, parents, teachers and schools. McGarrigle also has responsibility for the coordination and promotion of Safer Internet Day in Ireland. Jane sits on the Steering Committee of Media Literacy Ireland, is an active member of the InSafe network, sits on the Coimisiún na Meán Youth Advisory Committee and previously sat on the National Advisory Council for Online Safety.
Researcher and project leader at the Professorship Organisations and Social Media. One of the projects of the Professorship Organisations and Social Media is called the European Influencers Academy, which is an initiative that focuses on responsible influencing. This initiative brings researchers, communication/media students and influencers together to analyse the influencer economy from different angels, including authenticity, responsible leadership, cultural differences.
Creator coach with a passion for podcasting, storytelling and radio.
Wim Vanobberghen is project manager at VRT Innovatie involved in various projects around fighting disinformation, especially focusing on setting up new ways of collaboration between various actors in the field and on developing new formats to bring factchecks to younger audiences on social media platforms. He is for VRT involved in the BENEDMO-hub. Wim was project manager of CounterScam and facilitated the collaboration between the digital content creator community of Chase and the factcheck community of deCheckers.
Applications are now closed