This report is part of the research activities carried out within the project “Adria Digital Media Observatory” funded by the Digital Europe Program. The aim was to identify use of Generative AI in production of disinformation that was shared on social media during campaign for the Croatian Presidential Elections 2024-25.

Key findings:

• Detected presence of generative AI disinformation during the Croatian presidential elections 2024-25
• Main platforms for dissemination were Facebook and TikTok
• Generative AI disinformation targeted the Croatian presidential candidates and had low to very high user activity
• The detected disinformation mirrored trends from the Croatian parliamentary elections, where AI-assisted cheapfakes served as the primary method of manipulation