EDMO develops and implements EU-wide online media literacy campaigns to support citizens in navigating today’s information environment and strengthening their ability to critically assess media content in their daily lives.

The campaigns are designed and delivered in collaboration with the EDMO Hubs and relevant stakeholders, combining EU-wide reach with local relevance to ensure that messages are accessible and adaptable to different national and regional contexts.

Campaign themes and target audiences are defined jointly within the EDMO community, taking into account emerging information challenges and policy priorities.